You are the Product; Your Resume is How You Market Yourself

If you want to connect with your target employers, stop thinking of your resume as a history of your work life. It’s not. You are the product, the employer is the consumer, and your resume is how you market yourself. So when the occasional client is perplexed as to why I removed portions of her

College Degrees aren’t Good Predictors of Employee Success

Don’t get me wrong; college degrees are wonderful for a variety of reasons, but college degrees aren’t good predictors of employee success. Your college degree tells employers absolutely nothing about how well you’ll do on the job. When I was running human resources in financial services, telecommunications and a SaaS company, I routinely skirted hiring

Turn Your Resume into a Marketing Tool

Stop thinking of your resume as a history of everything you’ve done in the workforce and turn your resume into a marketing tool by using the strategies that successful marketers employ to sell their products. Get your head around the concept that you are the product and potential employers are the buyers. Marketers understand that

Here’s Why You Need to be on LinkedIn

If you want to get a job, you need to be on LinkedIn, as 90% of recruiters and hiring managers use LinkedIn to identify the best fit passive or active candidates for their job openings, according to a 2019 report. Key reasons why you need to be on LinkedIn: LinkedIn is for building connections LinkedIn

How to Write a LinkedIn Profile

Why it’s important to write a LinkedIn profile 95% of recruiters and hiring managers use LinkedIn to identify best fit passive or active candidates for their job openings.  Ninety-five percent. So you need to take these LinkedIn profile tips into account if you want to be found. Why are you on LinkedIn, anyway? For one,

Are you a Proven Leader? Prove it.

“I am leader, and I can prove it?” Is that what job candidates and some resume writers (the not so good ones) mean when they include”proven leader” as part of your value proposition? Pretty silly, isn’t it? And I’ll bet that the phrase, “results driven” follows close behind – another phrase that doesn’t really mean