College Degrees aren’t Good Predictors of Employee Success

Don’t get me wrong; college degrees are wonderful for a variety of reasons, but college degrees aren’t good predictors of employee success. Your college degree tells employers absolutely nothing about how well you’ll do on the job. When I was running human resources in financial services, telecommunications and a SaaS company, I routinely skirted hiring

Turn Your Resume into a Marketing Tool

Stop thinking of your resume as a history of everything you’ve done in the workforce and turn your resume into a marketing tool by using the strategies that successful marketers employ to sell their products. Get your head around the concept that you are the product and potential employers are the buyers. Marketers understand that

Are you a Proven Leader? Prove it.

“I am leader, and I can prove it?” Is that what job candidates and some resume writers (the not so good ones) mean when they include”proven leader” as part of your value proposition? Pretty silly, isn’t it? And I’ll bet that the phrase, “results driven” follows close behind – another phrase that doesn’t really mean

Why You Need a Professional Brand

Jeff Bezos famously noted that your brand is “what people say about you when you leave the room,” and that’s exactly why you need a professional brand, and you need to articulate your brand on your resume. Let me explain why. Your professional brand tells recruiters and prospective employers who you are, what you do,

Are Free Resume Evaluations Meaningful?

I’m fascinated by the concept of free resume evaluations. Many online sites offer them. When someone uploads a resume to one of these sites, they receive back what appears to be a customized appraisal that acknowledges what works, and explains what doesn’t work. The recipient is amazed by the time and effort that undoubtedly went