Why You Need a Professional Brand

Jeff Bezos famously noted that your brand is “what people say about you when you leave the room,” and that’s exactly why you need a professional brand, and you need to articulate your brand on your resume. Let me explain why. Your professional brand tells recruiters and prospective employers who you are, what you do,

Do Employer Descriptions Belong on Resumes?

Gary emailed me his resume, and we sat down to discuss it. I asked him, “why do you want your resume to describe your employer?” “Shouldn’t it” he asked. “If recruiters don’t understand what my employer does, how will they understand my role?” Should Your Resume Include Descriptions of Your Employer? Recruiters are less interested in

Best Way to Structure your Resume

Ted is in IT; Beth is in Logistics Management; Patty is in retail, but they all used an identical resume structure. Despite very different industries, each of them have been with the same employer for several years, having begun in a fairly junior position and rising  – often more than once – to positions of

Are Free Resume Evaluations Meaningful?

I’m fascinated by the concept of free resume evaluations. Many online sites offer them. When someone uploads a resume to one of these sites, they receive back what appears to be a customized appraisal that acknowledges what works, and explains what doesn’t work. The recipient is amazed by the time and effort that undoubtedly went