A Generic Resume is a Waste of Money

“I’d like you to write me a kind of generic resume so I can apply for a variety of jobs.” I hear this request at least once a week, which means the job seeker is stuck listening to me rant for 15 minutes about why a generic resume is a complete and total waste of

Why You Need a Professional Brand

Jeff Bezos famously noted that your brand is “what people say about you when you leave the room,” and that’s exactly why you need a professional brand, and you need to articulate your brand on your resume. Let me explain why. Your professional brand tells recruiters and prospective employers who you are, what you do,

This is What’s Wrong With Your Resume

Einstein claimed that the definition of insanity is “doing the same thing over and over again and expecting different results.” If that’s true, then too many people don’t see what’s wrong with their resume, and continue to make the same mistake. Scott came to the other day with versions of his resume that he had

Best Way to Structure your Resume

Ted is in IT; Beth is in Logistics Management; Patty is in retail, but they all used an identical resume structure. Despite very different industries, each of them have been with the same employer for several years, having begun in a fairly junior position and rising  – often more than once – to positions of

Are Free Resume Evaluations Meaningful?

I’m fascinated by the concept of free resume evaluations. Many online sites offer them. When someone uploads a resume to one of these sites, they receive back what appears to be a customized appraisal that acknowledges what works, and explains what doesn’t work. The recipient is amazed by the time and effort that undoubtedly went

Should You Include Your Address on your Resume?

The answer to whether or not to include your address on your resume is this: maybe. Here are 2 reasons not to include your address on your resume: ATS Ah, the evils of ATS software! It’s programmed to reject resumes that are not within whatever the employer considers reasonable proximity to the job location. So let’s say