A Generic Resume is a Waste of Money

“I’d like you to write me a kind of generic resume so I can apply for a variety of jobs.” I hear this request at least once a week, which means the job seeker is stuck listening to me rant for 15 minutes about why a generic resume is a complete and total waste of

Why You Need a Professional Brand

Jeff Bezos famously noted that your brand is “what people say about you when you leave the room,” and that’s exactly why you need a professional brand, and you need to articulate your brand on your resume. Let me explain why. Your professional brand tells recruiters and prospective employers who you are, what you do,